At Cisco (NASDAQ: CSCO) customers come first and an integral part of their DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success. The concept of solutions being driven to address specific customer challenges has been with Cisco since its inception. Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings. A technology had to be invented to deal with disparate local area protocols; and as a result of solving their challenge - the multi-protocol router was born. Since then Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for their customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate.
Cisco has a proven track record of successfully capturing market transitions.Beginning in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, and the most recent market transition of Collaboration and Web 2.0 technologies.They owe much of this to their customers - as listening to their needs, ideas, challenges, etc. help define the future and what is needed for their success.Customers guide their strategy and they stay ahead of market shifts so that they are ready to help their customers evolve, as their industry and needs evolve.
As market transitions evolve so do their product offerings - all to best meet customer needs.Over time, Cisco has evolved from Enterprise and Service Provider solutions to addressing customer needs in many other segments including Small, Consumer and Commercial.The network has truly become the platform for providing one seamless, transparent customer experience.As a result, Cisco and Cisco technology is changing the way they work, live, play and learn.They strive to be"Best in the World" and "Best for the World" - offering solutions that meet customer needs, exceed their expectations and contribute to the world in a positive way.Connecting and collaborating with others is a key element of Cisco's culture.Making the world a smaller place through technology and using it to enhance life experiences.That's the "Human Network" - a place where everyone is connected.